Friday, 3 February 2017

Unit 2A:- Moving image campaign

2 comments:

  1. Very detailed you have thoroughly analysed your digital products in detail with description.

    Task 2B is a report on the PURPOSE of each and not highlighting again the technical elements.
    Good examples chosen, you have analysed each product looking at the graphic elements.
    In order to push up to a merit you will need to use the correct subject terminology stated in brief when analysis and explaining the technical elements of each graphic design.

    Mood and atmosphere, e.g. urban, traditional, reliable, cutting edge, dynamic
    • Genre, e.g. horror, romance, comedy
    • Ideology: values, e.g. political, religious or personal ideology, corporate values
    • Brand identity, e.g. humorous, formal, classic, youthful.

    How is this achieved through the use of;

    • composition
    • point of focus
    • colour
    • scale
    • proportion
    • basic semiotics
    • typography
    • lettering
    • hierarchy
    • line
    • shape
    • Legibility.

    For motion graphics this would also include (in addition to the above):
    • sequences of transformations
    • pace and timing of motion
    • use of audio, sound.

    What needs to be learnt For web-design graphics this would also include (in addition to the above):
    • navigation
    • use of grid (structure)
    • interactivity: dynamic or static content
    • Use of imagery.

    2A.M3 (Merit) you have explained how messages and meanings are conveyed in three existing examples of graphic design from two different media sectors.

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  2. I have made the changes under a new post under unit 13 label called 2a:- moving image campaign advert redraft

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