Methods of showcasing work

Empire analysis

Empire episode 5 – one after another

·         Antagonist: Lucious as he is the person who made the problems with other families

·         The Doner: Hakeem because he tries to help his brother with his music career.

·         The Helper: Cookie tries to help her sons with his music while she has her own problems from which she is dealing with

·         The Princess: The singer as she has a certain type of song she wants to record but she is not aloud to record it

·         The father:  Becky tries to help the singer to record the song of her choice             

·         The dispatcher: Lucious, helps Hakeem in order to make sure he makes the right decision

·          

·         The false hero: Lucious, acts like he is a good family man to show that he cares when he is really pretending as he is the main cause of the family’s problems.

Equilibrium

Jamal has a stress disorder which he had got after being shot. He is trying his best in order to get back into the music industry as after he was shot he ad lost many fans and due to this he has asked his brother to help him to produce content for his music channel.

Disequilibrium

Both brothers decide to a live stream of Jamal’s new song however when they were both practing for the live stream they had a argument as each of the brothers did not like the way the other was performing their part of the song. They both wanted to do different things when it came to performing

Problem

When the live stream was live as the brothers were performing Hakeems crush and older brother was flirting together which made Hakeem upset as he did not like this therefore he has ruined the performance as it was his turn to performance and because of this both brothers were upset about the performance as a whole.

Todorov’s Narrative Structure

Genre example	Establishing problem	Elaboration / development	Complication	Action climax	Resolution
Romance	Hazel meets a boy in in a cancer support group from which had survived from cancer.	Both Hazel and Gus have something in common which is cancer. Gus has had a replaced leg due to his cancer	Gus’s cancer had come back. One night Gus goes out to the store to get a pack of cigarettes and when he is in the car he starts to spit up blood and cough so he calls Hazel	Hazel reaches Gus to see him spitting up blood. She then call up an ambulance and he is taken into hospital. Once he was taken into hospital he was stable for a night then he died as the cancer had stopped his heart from working.	Hazel grieves and attends the funeral from which she had got a letter from one of her favourite book authors that was shown earlier in the film who had a letter from Gus who wanted it to be given to Hazel once he died explaining to her how much he meant to her. Once reading it she accepted it and moved on.
Horror	There is a house full of murdering voodoo/black magic witches	The Witches are killing/harming people who come in their way. There are girls who are witches living under a head witch.	The girls use a resection spell in order to bring a good boyfriend back who had died. A woman had found a lady who was very cruel and had a potion thinking it was for love when it was for eternal life in order to suffer to see the whole world go by while she is in a coffin buried but got out.	When the girls are getting interviewed one of the witches get paranoid about the situation which leads to the witch admitting the truth about what really happened. Which lead their head witch go into their room and push them onto the floor.	To fix the problem and re gain their masters trust by going and making a good boyfriend out of dead body parts of different men using the resurrection spell
Action	Peter had got bitten by a spider	Peter had noticed that when he had put his hand into a certain position that the substance that spiders produce when creating a cob web had come out of his hand when he made that certain position.	Once he finds out that he has been bitten by a spider and has these powers he goes on a question to help people.	He uses the powers he has in order to help people who are in trouble and in need and uses these powers in order to find out the story behide his uncles mysterious death	He eventually finds out the story of his uncles mysterious death.
Sci Fi	Damon is born in the 1800 and was born in a town called Mystic falls. Damon and his brother happen to fall in love with a 500 year old vampire who is called Katherine. She declares her love to them however both Damon and his brother die trying to protect Katherine therefore leading Damon and his brothers turning into vampires.	Damon and Stephan have not fallen in love with a girl called Elena who was Katherines doppelganger. However Stefan was dating Elena but Damon acted like he did not care that they were dating and becoming the bad brother.	Elena finds out about Supernaturalism. Damon acts like he does not know what she is talking about sarcastic around everyone.	Elena and Damon have had good moments between them. An example of this would be when he shows up in Elenas room in the night or whenever she was in need of help when it came to helping to save her friends. All of a sudden Katherine comes back and trys to create problems between all four of them	Eventually as the programme goes on Damon and Elena fall in love then eventually start dating.

Vertical/ horizontal intergration

Audeince profiling

UNIT 1B- AUDIENCE PROFILING

Demographics

1. Age: (13 - 19)
2. Gender: Male and Female
3. Class: (working and middle class)
4. Race: Any race
5. Geographical Location: London

Psychographics

1. Beliefs: That bullying is wrong, needing to find someone to tell, standing up to the bully
2. Values: It’s bad that people experience bullying around them or they're getting bullied, influence of Social Media.
3. Interests: -People that are already in the educational system

                           -People that are in school

           -Victims of bullying

           -People that want to stop bullying

Purpose of audience profiling for your campaign

We will have a clear understanding of who we are aiming our campaign at, therefore finding out: Beliefs, Interests and values. Alongside this we can tailor the content to suit our target audiences. As we know what area our campaign is based in means we would know the interests, beliefs, values of the area we are able to add this into our research. The use of primary and secondary research has helped with the purpose of the audience profiling as we are able to see what audience, demographic and psychographic would be interested in watching our campaign advert and may be experiencing the topic we are doing.  

Using research data to develop a profile.

We researched Primary and Secondary research to develop a profile so we as campaigners can get a little idea about bullying and what other campaign’s do to try to stop bullying. The Primary Research helped us because we got some answers from people in our class, who are the same age group as our target audience, this is affective because we can have an idea of what they think about bullying and what they would do if they witnessed bullying. Secondary research helped us because we got to see what other campaigns and charities do.   

Legal and moral

5.1 Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled (see Section 32: Scheduling).

As our advert will contain two actors being rude to each other including offensive wording we will make sure that the advert is aired after 9pm as little children will be in bed and will not distress them as they won’t see the advert.

5.4 Advertisements must not condone or encourage bullying.

As we based our advert on bullying we had decided that we wanted to show an example of the point we are trying to get across which is bullying is not right and there is always someone there to help. We are using the actors and scenes in order to inform people about bullying and that it is not right. So at the end of the advert we will say that no one had got hurt when making the advert and we are not trying to encourage bullying at all.

5.8 Child actors may feature in advertisements but care must be taken to ensure that those advertisements neither mislead nor exploit children's inexperience, credulity or sense of loyalty.

Our actors will be aged 16 and over.

4.1 Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. Compliance will be judged on the context, medium, audience, product and prevailing standards.

To make sure that our advert will cause no offense to anyone we will make sure that our actors are of different races and will not portray one type of race, gender as bad or portray them as they are known stereotypically.

4.2 Marketing communications must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive. Marketers must not use a shocking claim or image merely to attract attention.

In our advert we will be using a disturbing scene from which there will be swearing but not two excessively and a scene of a bully being rude and bullying a victim. This will make the audience feel a bit distressed due to the scene. The reason why we are showing this scene is to show that bullying can happen to anyone, anywhere and that there is always someone there to talk to and that there is always a way to get help.

4.7 Marketers must take particular care not to include in their marketing communications visual effects or techniques that are likely to adversely affect members of the public with photosensitive epilepsy.

To make sure that every viewer of the audience is able to watch our advert we will make sure not to add bright scenes from which will distress any viewer.

5.4 Advertisements must not condone or encourage bullying.

Our campaign advert is based on bullying and will contain a scene from which there will be bullying. At the end of the advert we want to put a disclaimer that the scene included was for informational purposes in order to inform the audience about bullying and where you can get help if needed and that in no way, shape or form are we as a brand trying to promote/encourage bullying. We are trying to stop and prevent it.

3.3 Marketing communications must not mislead the consumer by omitting material information. They must not mislead by hiding material information or presenting it in an unclear, unintelligible, ambiguous or untimely manner.

As our advert will be about bullying, we want to make sure that everything that is included and what is shown is in a clear matter as our idea for our advert may be confusing as we decided as a group that there would be a bully and victim but the roles will be reversed meaning that the bully will be in the victims position and the victim in the bully’s to show that it can happen to anyone and how it feels to be in other persons position and this may be confusing for the audience so we need to portray it in a clear manner.

BCAP

SWOT after survey

Secondary research anaylsis

Secondary research

Bullying survey/results

Create your own user feedback survey

Proposal

Task 3B- #STANDUPTOBULLYING

Target Audience.

This short film is aimed at young adults because bullying is more targeted to young adults more than other ages. It shows contents of physical and emotional abuse. We have decided to use the stereotypical bullying scenes such as bullying in school toilets.

Purpose:

Inform: You can get involved by 1. Helping out bullying, i.e. telling teachers, parents, any form of help. 2. Get in contact with them on their website, get involved and join them.

Educate: This will show bully's how they make people feel. And that it can happen to a range of different ages, but portraying that school is one of the main areas from which bullying takes place.

Entertain: This will entertain people who like to help bullying and assist people in need and to help them recover after the hard part which would be telling someone.

Providing a service: #Standuptobullying fully supports stopping bullying for good.

Persuade: The reason for this short film is persuading bullies that it's bad and horrible, and for victims that there are people to talk too that understand and want to help and not to be scared about what is happening.

Platform: YouTube, #Standuptobullying website are places where you can access this short film. The advert would be shown on TV as well as YouTube. There would be social media platforms including Facebook/Twitter

Synopsis: The short campaign short film is set mainly in the school toilets where the actual bullying is taking place. School is one of the main places from which bullying takes place and it would be set in the school toilets as this is a place where the bullies can bully their victims as there are no teachers around meaning that they would not get in trouble for what they are doing.

Sub-Genre: Society and current affairs and bullying. This short film is showing violence emotionally and physically.

Format: Short filming campaign containing loose narrative around bullying and public involvement.

Techniques:

Reconstruction: Actors playing bully and victims.

Biased: One side of the argument. The bully's perspective and how the bully feels and how the bully can get help.

Captions: Once a bully always a bully.

Logistics:

Location: School toilets, around the school

Timeframe: Around 2 ½ minutes.

Images:

Graphic: This film has physically and emotional abuse so this will be for the ages 12 and over.

Resources:

Equipment: School toilets, corridor of Leyton Sixth form, filming camera.

Summary: Image a world where bullies were victims and the victims were bully’s. It is a short clip showing abuse from victims discussing how it is bad to be a bully and that being a bully is the worst thing. There are going to be a gang of victims making the bully feel sad about what they are, shouting "once a bully always a bully". As the film continues the bully will feel intimidated and upset. 

Moral message/help: 
The message that we as a group want to portray is that bullying is not OK and that it wont be tolerated. The reason why we are showing a bullying scene in the advert is to make the audience emphasis with the actors to feel what they are going through and to make the audience think how they would feel if they were in their position and by using this technique we would want to make the message very clear that bullying is not OK and no one should go through it or encourage it because we are all equal. At the end of the scene we would want to add rhetorical questions such as 'how would you feel if it was you'. Furthermore we would emphasize the help that victims can get. At the end of the advert we would list and give options to the audience from which they can get help such as a anonymous helpline from which they are able to talk about their worries, charities that can help and just mentioning the people around them and reassuring them that they can help to. Majority of the time victims don't want to tell people around them such as parents , teachers because they don't want to be portrayed as weak therefore we will emphasize that you are not weak and that people are around you to help no matter what and will not think less of you. We will use phrases like 'they love you', 'you are not letting anyone down but getting help'.

Final idea/changes made

Primary research anaylsis

SWOT Anaylisis before survey

Jan/June 2015 past paper revision notes

Brainstorm final

Revision notes - Jan past paper

Case of DIY and social media

Contracts and job roles

#Standuptobullying - Group disscussion

#Standuptobully - Group moodboard

Unit 1.A.4 Comprehensive Piece

Process of development in BBC News - Moving image

Task 2: Anaylse the technical elements of a campaigning short film

Unit 1A.4 Multimedia Technology and Consumption

Regulary bodies

Film genres - Scott

Task 1C

Improved:

Task 1B/1A - Vanessa

Scott - Unit 8 - Industry research

Advertising research - Vanessa

https://prezi.com/tz19pt0gufma/advertising-research/#

Documentary reserach - Vanessa

https://prezi.com/6stpxu4kmq0x/documentary-research/#

Harry potter snergy

https://prezi.com/najghwmgmthr/synergy-harry-potter/#

Photo montage

Copy code to clipboard https://prezi.com/aqo4c6wbugvg/untitled-prezi/# https://www.youtube.com/watch?v=LxayYlq5qX8

Induction Evaluation

https://prezi.com/kdjjp7wvupxu/evaluation/#

Feedback for group short story and poster

Group short story/poster feedback

•  Added an vignette at the beginning of the shot
• The sound effects for the laugh and the footsteps
• Music should have been added to it
• The silence added suspense
• Good title – Bloodlust
  Poster:
• Cant see the writing at the bottom
• Use of the colour of red connoting the genre
• Strapline used
• Font needs to be brighter

Short Story Film Poster

The software I used to create my film poster was Photoshop. When creating this I had found it very easy as I already has some experience with Photoshop in the past therefore knowing the basic movements of the software meaning it was easier for me to get started straight away as I already knew the software and the basics very well. To create the film poster I had used many different tools such as the blur tool which was used to blur the edges of the main image in the center because after using the quick selection tool to get rid of the background the edges were left quiet harsh with a visible line which makes it very obvious to the audience that the background has been taken out so this tool insured that the edges were smooth due to being blurred which makes the image look very realistic. I used the basic copy and paste method to insert images. When using Photoshop I made sure that I was very clear with the layers that I had so there would not be any confusion in what I was trying to create. Alongside this I had refereed to the brief to make sure that the crietera that needed to be included was in the film poster.

Horror Short Story Link

https://youtu.be/MuvrmiUy4x4

Call sheet

Call  Sheet No:     1

Production: Production company: 5 people inc.

Co-Producer: hamerdeep. Dorcas, steven , haseeb Marija

Director: hamerdeep. Dorcas, steven , haseeb Marija

1st AD:

Crew  Call: 5 Estimated wrap: 2 hours

Shooting  Date: 13/09/16

*** See movement order 1 and attached map *** Location: LSC Location contact:  A10

*** NO SMOKING ON ANY SET ***

SET

*SCENES

PAGES

CAST Nos

LOCATION

Lsc

1

1

2

Upstairs Alfred block

Lsc

2

2

2

Stairs

Lsc

3

3

2

Street

Lsc

4

4

2

Lockers

Lsc

5

5

2

Leisure Centre

Lsc

6

6

2

sport hall

NO.

ARTISTE

CALL TIME

MAKE-UP

REMARKS

1

Hamerdeep

NO

2

Marija

NO

3

Dorcus

NO

4

Steven

NO

5

Haseeb

NO

6

Marija

NO

7

Hamerdeep

NO

CAMERA / LIGHTING

PROPS / DESIGN

Inverted Colors, Transitions,

Knife, Camera,

COSTUME / MAKE UP

CATERING

Jeans and t - shirts

Bring your own food

NOTES: