Task 3B- #STANDUPTOBULLYING
Target Audience.
This short film is aimed at young adults because bullying is more targeted to young adults more than other ages. It shows contents of physical and emotional abuse. We have decided to use the stereotypical bullying scenes such as bullying in school toilets.
Purpose:
Inform: You can get involved by 1. Helping out bullying, i.e. telling teachers, parents, any form of help. 2. Get in contact with them on their website, get involved and join them.
Educate: This will show bully's how they make people feel. And that it can happen to a range of different ages, but portraying that school is one of the main areas from which bullying takes place.
Entertain: This will entertain people who like to help bullying and assist people in need and to help them recover after the hard part which would be telling someone.
Providing a service: #Standuptobullying fully supports stopping bullying for good.
Persuade: The reason for this short film is persuading bullies that it's bad and horrible, and for victims that there are people to talk too that understand and want to help and not to be scared about what is happening.
Platform: YouTube, #Standuptobullying website are places where you can access this short film. The advert would be shown on TV as well as YouTube. There would be social media platforms including Facebook/Twitter
Synopsis: The short campaign short film is set mainly in the school toilets where the actual bullying is taking place. School is one of the main places from which bullying takes place and it would be set in the school toilets as this is a place where the bullies can bully their victims as there are no teachers around meaning that they would not get in trouble for what they are doing.
Sub-Genre: Society and current affairs and bullying. This short film is showing violence emotionally and physically.
Format: Short filming campaign containing loose narrative around bullying and public involvement.
Techniques:
Reconstruction: Actors playing bully and victims.
Biased: One side of the argument. The bully's perspective and how the bully feels and how the bully can get help.
Captions: Once a bully always a bully.
Logistics:
Location: School toilets, around the school
Timeframe: Around 2 ½ minutes.
Images:
Graphic: This film has physically and emotional abuse so this will be for the ages 12 and over.
Resources:
Equipment: School toilets, corridor of Leyton Sixth form, filming camera.
Summary: Image a world where bullies were victims and the victims were bully’s. It is a short clip showing abuse from victims discussing how it is bad to be a bully and that being a bully is the worst thing. There are going to be a gang of victims making the bully feel sad about what they are, shouting "once a bully always a bully". As the film continues the bully will feel intimidated and upset.
Moral message/help:
The message that we as a group want to portray is that bullying is not OK and that it wont be tolerated. The reason why we are showing a bullying scene in the advert is to make the audience emphasis with the actors to feel what they are going through and to make the audience think how they would feel if they were in their position and by using this technique we would want to make the message very clear that bullying is not OK and no one should go through it or encourage it because we are all equal. At the end of the scene we would want to add rhetorical questions such as 'how would you feel if it was you'. Furthermore we would emphasize the help that victims can get. At the end of the advert we would list and give options to the audience from which they can get help such as a anonymous helpline from which they are able to talk about their worries, charities that can help and just mentioning the people around them and reassuring them that they can help to. Majority of the time victims don't want to tell people around them such as parents , teachers because they don't want to be portrayed as weak therefore we will emphasize that you are not weak and that people are around you to help no matter what and will not think less of you. We will use phrases like 'they love you', 'you are not letting anyone down but getting help'.
Moral message/help:
The message that we as a group want to portray is that bullying is not OK and that it wont be tolerated. The reason why we are showing a bullying scene in the advert is to make the audience emphasis with the actors to feel what they are going through and to make the audience think how they would feel if they were in their position and by using this technique we would want to make the message very clear that bullying is not OK and no one should go through it or encourage it because we are all equal. At the end of the scene we would want to add rhetorical questions such as 'how would you feel if it was you'. Furthermore we would emphasize the help that victims can get. At the end of the advert we would list and give options to the audience from which they can get help such as a anonymous helpline from which they are able to talk about their worries, charities that can help and just mentioning the people around them and reassuring them that they can help to. Majority of the time victims don't want to tell people around them such as parents , teachers because they don't want to be portrayed as weak therefore we will emphasize that you are not weak and that people are around you to help no matter what and will not think less of you. We will use phrases like 'they love you', 'you are not letting anyone down but getting help'.
This needs work. You need to be very clear on the moral message here and on the help that victims can get. This will need to be discussed further. V and C
ReplyDeleteI have made the changes asked underneath the heading Moral message/help:
DeleteThere are some excellent improvements here and to other elements of the task, in particular, the focus group feedback, and commentary on which ideas you will choose and why. Well done!
ReplyDelete